People’s Choice Plumbing Co. is a full-service plumbing company in the Columbia, SC area. This is the first branding experience for the business, and the owner, Ronald, wanted something that was corporate, professional, and unique. It was also important to him to show clients the authenticity and reliability of PCP.
*People’s Choice Plumbing Co. was used instead of LLC because it flowed better in the design and will be the domain name [peopleschoiceplumbing.co].
The PCP brand identity appeals to local people in the Columbia area looking for affordable, reliable plumbing services. I created a brand that is masculine yet neutral, which helps PCP stand out from it’s competitors. It is a blend between modern and classic design, with simple but powerful colors and typography. The brand is also uniquely fresh without being too corporate and bland, as some service industry designs tend to be.
<p>The inspiration for this brand derived from the owner’s youthful yet professional demeanor. I wanted to keep a masculine, corporate feel to the designs but put a fresh, modern twist to it as well. </p>
After brainstorming multiple logo concepts, this option was by far the standout. I normally present clients with two custom logo concepts, but this option just really seemed to match the brand Ronald described to me so well that I knew anything else I created wouldn’t compare. It is very professional and clean while maintaining an approachable, authentic feeling that will appeal to PCP’s ideal client. The serif font used in the company name gives it a strong, classic look, while the sans serif font used in the taglines pulls in that modern, fresh feeling. Both fonts were customized to keep the design unique. The circle and faded monogram underneath, tie it all together to give it depth and texture.