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People’s Choice Plumbing Co. is a full-service plumbing company in the Columbia, SC area. This is the first branding experience for the business, and the owner, Ronald, wanted something that was corporate, professional, and unique. It was also important to him to show clients the authenticity and reliability of PCP.

*People’s Choice Plumbing Co. was used instead of LLC because it flowed better in the design and will be the domain name [peopleschoiceplumbing.co].

The Solution

The PCP brand identity appeals to local people in the Columbia area looking for affordable, reliable plumbing services. I created a brand that is masculine yet neutral, which helps PCP stand out from it’s competitors. It is a blend between modern and classic design, with simple but powerful colors and typography. The brand is also uniquely fresh without being too corporate and bland, as some service industry designs tend to be.

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