For the first time in 29 years, Bennett Enterprises has a full brand identity and online presence. Previously, the owner Keith, had been using generic logos and premade business card templates, but he now has a flexible brand that matches the grit and hardwork of a respected company that has been in business for almost 3 decades!
Overall, this brand is very clean, simple, and fresh which is so far from the norm of this industry that it really works in favor of Bennett Enterprises!
FINAL BRAND IDENTITY
It was important to stay true to the masculine feel of a rough and tough construction business but also play on the refined, clean finishes of his projects. We stuck with a classic, simple logo and brand that you often don't see in the construction industry - this unique twist makes him stand out from his competitors.
CUSTOM WORDPRESS WEBSITE
For his Wordpress website, we used a lot of white space and clean lines to make sure it didn't feel like your typical construction site. I wanted visitors to focus on the end results of their project, and not the crazy, messy in-between parts so I made sure that there was nothing distracting in the design and that just the right amount of information was available so they could really see the benefits of working with him.