CHASING MOZART

Chasing Mozart is a wedding videography company based in Cincinnati, Ohio. The founder, Chris Printz, travels the world filming cinematic love stories for brides and grooms so they can cherish their wedding day forever.

For this project, we are creating a new brand and website that will help establish his business as a high-end wedding videographer choice for modern couples.

LOGO OPTION #1

MAIN LOGO
The letters of this design have an organic, natural vibe to them while the subtle details on the “HA” and “ZA” give it a bold, chic flair. The geometric “CM” design brings a touch of masculinity to the logo so that it’s not too feminine. I chose to use a more simple tagline for this design to maintain a minimalistic look – the longer tagline made it too “busy.” Additionally, the tagline “Wedding Films” wasn’t balanced, which is why I used “Filmmaker.”

On the bottom right submark, I did use the tagline “Elegant Wedding Films For the Adventurously In Love.” So you’ll still have that component with this choice! 

SUBMARK
The submark is my favorite part of this design because it has a couple of significant meanings. The”C” and “M” creates not only a geometric monogram but also an abstract camera or lens. The “C” is the lens and the “M” is the body or tripod that the camera stands on.  How the “C” connects with the “M” also symbolizes the “chase” part of your name – the “C” letter is “chasing” the “M” and their connection represents that you “caught” Mozart aka perfection. The rounded square shape around the submark is another subtle nod to your profession, symbolizing the shape of a camera.

LOGO OPTION #2

This logo design is more traditional in the sense that it is very simple and timeless. I used the longer tagline “Elegant Wedding Films for the Adventurously in Love” which will look good when used in larger spaces but when logo has to be shrunk down, it would look better to use “Elegant Wedding Films,” “Wedding Films,” or “Wedding Videography” as the tagline, so that it will be easier to read.

For the secondary logo, I did add in your location to kind of balance out the design a bit.

SUBMARK
The submark combines your business initials “C” and “M” with a circle for a modern, masculine design. The two circles around the middle design symbolize wedding rings and also the lens of your camera.