CUSTOM WORDPRESS WEBSITE
I built a lot of custom site features that included a monthly bootcamp for those who weren't ready to commit to full-time training, a resource library with easy to find tips and tricks, a newsletter, content opt-ins and a paypal payment system for clients to pay online. The monthly bootcamp gives Heather passive income because she is able to reuse past clients workouts and meal plans, the resource library, newsletter, and content opt-ins allow her to grow her email list and engagement, which translates into more sales, and the paypal system gives her clients the convenience of paying for their services online.