KYLIE GILGER
Kylie is a Wichita realtor with Cook Realty Group. She knows that family is the heart of a home and wants to make sure her clients find a home that is perfect for their family and lifestyle.
For this project, we are creating a new brand and website that will help establish her business as a local real estate expert.
SERVICES
Brand Development
Logo Design
Print + Digital Design
WordPress Website Design
WHAT IS AN INSPIRATION BOARD?
This inspiration board serves as a visual foundation for your brand to ensure that we are both on the same page before I begin designing your project. It is for design inspiration purposes only and will not be used in anything you give or show to customers.
Individual images are not meant to be an exact representation of your business, the services you provide, or even things you like – all of the images collectively create an overall vibe or style for your brand.
INSPIRATION BOARD
The inspiration for this brand is modern, organic, and minimalistic. I took a softer approach with the color scheme to avoid coming off as too masculine. I used monochrome greens, a warm camel color, and added a splash of nude with a slightly peachy pink tint. The vibe is contemporary, fresh, and minimalistic and will appeal to both male and female buyers.
LOGO OPTION #1
MAIN LOGO
This is my favorite design and the one I think works best for your brand. The letters have an organic, natural vibe to them while the extra details like the swoop in the “K” and the layout of “LI” give it a modern flair. Sticking with a minimalistic style – this logo is very streamlined and simple but unique enough to stand out.
The diamond shape inside the “E” symbolizes a door with a keyhole and is a subtle nod to your profession.
The tagline underneath can be changed to whatever phrase you want “real estate,” “Wichita realtor,” “Cook Realty Group,” etc.
ALTERNATE LOGOS
This design is more of a brand monogram and would be used in small places and as a design accent.
SUBMARK
The submark is a brand symbol and uses a geometric design of your initials “KG.” The oval shape also symbolizes a keyhole. It layers well with your main logo and could also be used in a pattern.
SIGNATURE
Instead of using calligraphy in your main logo, which is very feminine, I used it as an accent to your brand. Overall the logo design is gender-neutral so it will appeal to both male and female clients.
BRAND MOCK-UPS
Here’s how your design would look in real life. These mock-ups are not final designs but serve as examples so you can envision your brand.
LOGO OPTION #2
This logo design is more traditional in the sense that it is very simple and timeless. There are unique details in the “K” and “R” lettering that give it an organic feel and the brand mark is a modern twist that compliments your logo. Overall the design is friendly, elegant, and professional.
SUBMARK
The submark combines your initials “K” and “G” for a fun, modern abstract design. It symbolizes a sideways keyhole.
MISC. SUBMARKS
There were a few random designs I created that I also liked. I included them just to give you some options if you didn’t like the submark design I used with this logo.
BRAND MOCK-UPS
Here’s how your design would look in real life. These mock-ups are not final designs but serve as examples so you can envision your brand.
WHAT TO DO NEXT!
Once you’ve reviewed your logo designs please comment on the task in Asana with the design you like the best and any feedback you have.